sales support

With over 20 years in communications, marketing, and research, Sarah has concluded that the most useful activities from these three disciplines can be combined very effectively to help companies grow.

This is the sales support process: finding the truly compelling story of your company, telling it clearly, and listening to the market’s reaction. In her sales support practice, Sarah teams with her clients to design and create an effective sales support system.

Sales support includes:

Real-world analysis of what your firm actually needs, based of what you sell, how you sell, and to whom you sell (in technology markets, there are typically several buyers that need to be taken into account).

Research programs to fill in any gaps in your knowledge about your market and your customers—such as why they buy, who they tell, and whether they might defect.

Information programs to get the word out to your target market about your company, your products, and their benefits.