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When KDA Research wanted to gather customer data, the firm hired Sarah to conduct interviews with both current clients and prospects who had declined to purchase. By using an independent researcher, KDA’s principals not only got unbiased data, but also sent a clear message to the market that they themselves rely on the services they offer.

A major reason for the project was to prepare plans for improved marketing materials and additional outreach. Being thoughtful researchers themselves, the principals of the firm realized that the best way to ensure a successful launch was to base it on good market research.

The resulting voice-of-the-customer and sales-loss data provided a wealth of insights that allowed the firm to move forward with confidence.