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When Artafact was ready to take the next step in its marketing efforts, president Linda Stegeman asked Sarah and her design partner, Kerrie Kennedy, to create a new website. Artafact has grown from a new contender in the online focus group space to being widely considered the best-of-breed offering. The new website rebrands the company with a new visual identity that reflects the firm’s success. Major additions were made to the content, as well; the site now provides detailed information on substantive issues of interest to researchers, such as Artafact’s Hybrid Research Methodology.